Bruce Willis has a long and distinguished career in Hollywood. He became famous for playing the tough-as nails detective John McClane, in 1988’s ‘Die Hard’. This role has become synonymous with his image.
The prolific action star is busy working on a variety of projects. This article will focus on Bruce Willis and his contributions to the film industry.
Bruce Willis made his first notable move in 2020 with the action-thriller film ‘Hard Kill’. The film, directed by Matt Eskandari features Willis in the role of a billionaire CEO who is trying to protect his life’s works from terrorists. Willis’ performance, even though it didn’t do well in the critics’ eyes, was appreciated for its high-octane level of energy and for adding an impressive performance to his filmography.
Willis’s talent is not limited to the cinematic world. He is equally active on television. He starred in a 2019 episode of sci-fi anthology ‘The Twilight Zone’, proving that his acting abilities are transferable to other genres. Willis takes on a more nuanced character, showing his versatility beyond the usual action hero roles.
Bruce Willis reprised his iconic role as John McClane in a commercial for Advance Auto Parts that was released by surprise in October 2020. The commercial, which was its own mini-‘Die Hard’ film sequel, featured scenes and catchphrases that were reminiscent of the iconic film series. Fans loved the commercial, and sales and brand awareness increased significantly.
Willis also grabbed headlines when he reprised the role of Joe Colton, the general in the popular sixth installment of ‘G.I. Joe franchise, which is unofficially called ‘G.I. Joe: Ever Vigilant.’ The film is in pre-production, and will be released in 2022. The franchise’s involvement with him further demonstrates his star power, and audience demand to see the actor on screen.
Willis is also a philanthropist off-screen. Over the years, he has used his platform in order to bring awareness to several causes and organizations. He recently listed his expansive 22.6-acre Bedford estate for sale, and pledged to give a portion to non-profits. Willis’ generosity and commitment to social issues is a testament to his altruistic side, which is often overlooked by the ‘tough guy” persona he portrays on screen.
Bruce Willis has also ventured into the production side of the film industry. Willis Entertainment, his production company is said to be in the process. Although details are scarce, it is known that the company will produce film and TV content. Willis is now more involved in the entertainment industry and has shifted from being an actor to a producer.
Willis isn’t forgetting his roots despite all of these new ventures. It was announced in 2021 that Willis would reprise his iconic role as John McClane, currently known as ‘McClane’, in a prequel to ‘Die Hard. Details are still under wraps but Willis’ fans can’t wait to see him in his most iconic role.
Bruce Willis is a leading figure in the entertainment world with his many projects, including acting, producing and philanthropy. Willis is constantly proving that he’s more than a “tough guy” actor, whether he’s taking on familiar roles or trying something new. He’s even ventured into production. Fans can expect more exciting projects from the enduring Hollywood actor, thanks to his ever-growing popularity and expanding portfolio.